Brand Identity

9 comments

BRAND
IDENTITY



LA CULTURA
DEL MARCHIO


La forza di un’azienda
è correlata alla sua
riconoscibilità
& reputazione
da parte dei clienti.


L’identità di marca è l’insieme di simboli e valori che evocano un intero immaginario, il modo in cui un’azienda si posiziona sul mercato, le peculiarità che la contraddistinguono, ciò che viene percepito dai consumatori a livello emotivo e istintivo, tradotto con un'armonia di colori ed elementi grafici che creino la cultura del marchio, invece che subire le mode del momento.

Il nostro obiettivo è definire
un’identità di marca emozionale,
riconoscibile e convincente.


Per fare questo elaboriamo una brand strategy personalizzata
che si articola nei seguenti step:

Analisi delle percezioni interne ed esterne
Analisi dei competitor
Definizione dei valori e degli attributi del brand
Definizione del Brand Character
Brand Architecture
Studio del naming
Ideazione e design grafico del logo
Analisi cromatica e studio del lettering
Restyling e rebranding

Ogni elemento è meticolosamente progettato
per creare nel cliente un'esperienza positiva
del vostro marchio sui media tradizionali ,
nel web e sui social media .

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9 commenti per “Brand Identity”

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9 commenti per “Brand Identity”

You can leave a reply or Trackback this post.
  1. Heya i am for the first time here. I came across this board and I to find It really helpful & it helped me out much.
    I’m hoping to offer one thing again and help others like you aided me.

  2. Great post. I was checking constantly this weblog and I am inspired!
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